Volume 1, Issue 1, Year 2025
Influencer Credibility and Meme Marketing as Drivers of Sustainability Awareness among Gen Z Consumers in India: A Qualitative Exploration
Article type: Original Article
Author: Prathit Bhargava Bhargava, Anand Jaiswal
As the digital realm continues to expand, the complexity of modern software ecosystems has increased the frequency and severity of zero-day attacks, causing traditional cyber defence mechanisms to be insufficient. This study examines the role of meme marketing and influencer credibility in shaping s…
App Attributes and Customer Experience in Online Stock Trading: Examining Their Role in Building Brand Loyalty
Article type: Original Article
Author: Syed Shaamikh Ahsan, Prashant Ranjan
Purpose: This study examines how key app attributes influence customer experience (CX) and subsequently enhance brand loyalty toward stock broking mobile applications in North India. It investigates the role of financial literacy cues, UI/UX design, transaction ease, and security features in shaping…
Unveiling the Key Success Factors in Indian Corporate Takeovers: A Study in the Post-Globalization Era
Article type: Original Article
Author: Abdul Rahman, Mohammed Jamshed
This paper explores what made Indian mergers and acquisitions successful following globalization’s beginning in the early 1990s. The study looks at over 100 corporate examples of acquiring companies from 2010 to 2020. The study examines the match between the strategies, cultures, integration methods…
Shifting Gen-Z behaviour in the jewellery industry: A case study of lab-grown diamond adoption in the Indian market
Article type: Original Article
Author: Harshita Gupta, Anand Jaiswal
This research explores the shifting preferences of Generation Z (Gen Z) in India’s jewelry market, focusing on the growing adoption of lab-grown diamonds (LGDs) as an alternative to natural diamonds. This study investigates how Gen Z’s values, sustainability, ethical consumption, digital influence,…
Examining the Influence of Organizational Work Climate on Employee Performance in India
Article type: Original Article
Author: Somi Waseem zaidi, Shadab Mohd Khan, Mohd Azeem, Obaidul Ola
This study investigates the relationship between organizational work climate and employee performance among professionals in India. Using a quantitative research approach, primary data were collected from 96 employees through a structured Likert-scale questionnaire. The data were analyzed using IBM…
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