| Article Title |
Authors |
Pages |
Read |
| FOMO in the Shadow of Dark Traits: The Impulse to Buy and the Temptation of Counterfeit Luxury |
Laiba Aaliya Hadis, Disha Bagga |
01–16 |
|
| Influencer Credibility and Meme Marketing as Drivers of Sustainability Awareness among Gen Z Consumers in India: A Qualitative Exploration |
Prathit Bhargava, Anand Jaiswal |
26–30 |
|
| Influence of App Attributes on Customer Experience and Brand Loyalty in Online Stock Trading Platforms |
Syed Shaamikh Ahsan, Prashant Ranjan |
31–39 |
|
| Unveiling the Key Success Factors in Indian Corporate Takeovers: A Study in the Post-Globalization Era |
Abdul Rahman, Mohammed Jamshed |
40–53 |
|
| Shifting Gen-Z behavior in the jewelry industry: A case study of lab-grown diamond adoption in the Indian market |
Harshita Gupta, Anand Jaiswal |
54–67 |
|