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Digital Devotion in the Era of Cyberpilgrimage: Understanding Virtual Pilgrimage Intentions among Older Adults

  • Shreya Chawla* Shreya Chawla Corresponding author CHRIST (deemed to be) University India ,  
  • Disha Bagga Bagga Disha Bagga Bagga Bharti College, University of Delhi India
Received: April 16, 2025
Accepted: May 15, 2025
Published: June 06, 2025
Volume: 1 (1) | Page: 51-60

Abstract

This study explores the psychological and technological predictors of virtual pilgrimage intentions among older adults in India—a population often excluded from traditional sacred journeys due to age-related constraints. Drawing on frameworks such as TAM and UTAUT and using a quantitative survey design, the study investigates five variables: technology usage and comfort, spiritual identity, passion for travel, health and wellbeing, and family support. Regression analysis revealed that only two predictors, technology readiness and spiritual identity, significantly influenced the intention to engage in virtual pilgrimage, accounting for 67.7% of the variance. The findings suggest that spiritual motivation and digital familiarity are more critical than physical or social factors in shaping virtual pilgrimage engagement. This research contributes to the growing literature on cyberpilgrimage and gerontechnology, offering design and policy recommendations for inclusive digital devotional platforms tailored to elderly users.

Keywords: virtual pilgrimage, older adults, gerontechnology, technology adoption, spiritual identity, TAM, UTAUT, Cyberpilgrimage, digital devotion, ageing and spirituality, VR engagement

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