Abstract

The aim of this paper is to investigate how Green Intellectual Capital (GIC) affects employees' pro-environmental behavior, particularly through the mediation of environmental knowledge in the Indian IT sector. A cross-sectional survey design was used to collect data from 273 IT employees in India, and the author applied Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Green intellectual capital (GIC) can positively affect environmental knowledge and pro-environmental behavior. In this research, the environmental knowledge partially mediated the relationship between GIC and PEB. The results suggest that organizations' investments in green human, structural, and relational capital will increase employees' environmental knowledge and, therefore, encourage them to act in an eco-conscious manner. The study empirically validates environmental knowledge as an important psychological pathway linking GIC to sustainable employee behavior in the knowledge-intensive industry, extending the current literature. On the practical side, the results indicate a need to enhance GIC in the IT sector and to integrate environmental learning activities to develop a sustainability culture that promotes long-term organizational and environmental performance.

Keywords: Pro-Environmental Behavior, Environmental Knowledge, knowledge-intensive industry, Green Intellectual Capital.