Current Issue
Volume 1, Issue 1, Year 2025
Original Article
FOMO in the Shadow of Dark Traits: The Impulse to Buy and the Temptation of Counterfeit Luxury
Laiba Aaliya Hadis, Disha Bagga
Page: 1-16
DOI: https://doi.org/10.64006/bsmi/1101
Original Article
Influencer Credibility and Meme Marketing as Drivers of Sustainability Awareness among Gen Z Consumers in India: A Qualitative Exploration 1
Prathit Bhargava Bhargava, Anand Jaiswal
Page: 17-32
DOI: https://doi.org/10.64006/bsmi/1102
Original Article
App Attributes and Customer Experience in Online Stock Trading: Examining Their Role in Building Brand Loyalty
Syed Shaamikh Ahsan, Prashant Ranjan
Page: 33-46
DOI: https://doi.org/10.64006/bsmi/1103
Original Article
Unveiling the Key Success Factors in Indian Corporate Takeovers: A Study in the Post-Globalization Era
Abdul Rahman, Mohammed Jamshed
Page: 47-61
DOI: https://doi.org/10.64006/bsmi/1104
Original Article
Shifting Gen-Z behaviour in the jewellery industry: A case study of lab-grown diamond adoption in the Indian market 1
Harshita Gupta, Anand Jaiswal
Page: 62-77
DOI: https://doi.org/10.64006/bsmi/1105
Original Article
“Examining the Influence of Organizational Work Climate on Employee Performance in India”
Somi Waseem zaidi, Shadab Mohd Khan, Mohd Azeem, Obaidul Ola
Page: 78-87
DOI: https://doi.org/10.64006/bsmi/1106