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A Sustainable Approach to Mitigate Work Alienation: A Study among Gen Z

  • Shweta Ranjan* Shweta Ranjan Corresponding author Research Scholar, Department of Commerce and Business Studies, Central University of South Bihar, Gaya, Bihar, India. India ,  
  • Pawas Kumar Pawas Kumar Assistant Professor, Department of Commerce and Business Studies, Central University of South Bihar, Gaya, Bihar, India. India
Received: August 10, 2025
Accepted: October 15, 2025
Published: December 13, 2025
Volume: 1 (2) | Page: 27-39

Abstract

The paper proposes a sustainable approach to managing and retaining new entrants to the workforce. Therefore, the study aims to explore the intricate interactions between employee alienation and three critical organizational factors: corporate social responsibility association, organizational justice, and Job crafting. To validate the hypothesis, primary data were collected from 257 Gen Zs recently placed in the Big 4 companies of Delhi-NCR. Correlation and Multiple regression used to analyse the hypotheses. Complying with the sensemaking and job characteristics theories, this paper attempted to establish a conceptual structure and offer meaningful conclusions to the academic fraternity, policymakers and corporate world. Results showed a negative and significant connection between independent variables (CSR association, organizational justice and job crafting) and a dependent variable (work alienation). The outlook of young people towards work has drastically changed. Therefore, addressing alienation among Gen Z involves a healthy work culture that prioritizes genuine belongingness, personal growth, and providing a platform for meaningful contribution.

Keywords: CSR association, organizational justice, Job Crafting, work alienation, and sensemaking

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