Abstract

The paper proposes a sustainable approach to managing and retaining new entrants to the workforce. Therefore, the study aims to explore the intricate interactions between employee alienation and three critical organizational factors: corporate social responsibility association, organizational justice, and Job crafting. To validate the hypothesis, primary data were collected from 257 Gen Zs recently placed in the Big 4 companies of Delhi-NCR. Correlation and Multiple regression used to analyse the hypotheses. Complying with the sensemaking and job characteristics theories, this paper attempted to establish a conceptual structure and offer meaningful conclusions to the academic fraternity, policymakers and corporate world. Results showed a negative and significant connection between independent variables (CSR association, organizational justice and job crafting) and a dependent variable (work alienation). The outlook of young people towards work has drastically changed. Therefore, addressing alienation among Gen Z involves a healthy work culture that prioritizes genuine belongingness, personal growth, and providing a platform for meaningful contribution.

Keywords: CSR association, organizational justice, Job Crafting, work alienation, and sensemaking