App Attributes and Customer Experience in Online Stock Trading: Examining Their Role in Building Brand Loyalty
Business Strategy and Management Insights - Vol. 1, Issue 1
Purpose: This study examines how key app attributes influence customer experience (CX) and subsequently enhance brand loyalty toward stock broking mobile applications in North India. It investigates the role of financial...
Unveiling the Key Success Factors in Indian Corporate Takeovers: A Study in the Post-Globalization Era
Business Strategy and Management Insights - Vol. 1, Issue 1
This paper explores what made Indian mergers and acquisitions successful following globalization’s beginning in the early 1990s. The study looks at over 100 corporate examples of acquiring companies from 2010 to 2020. Th...
Shifting Gen-Z behaviour in the jewellery industry: A case study of lab-grown diamond adoption in the Indian market
Business Strategy and Management Insights - Vol. 1, Issue 1
This research explores the shifting preferences of Generation Z (Gen Z) in India’s jewelry market, focusing on the growing adoption of lab-grown diamonds (LGDs) as an alternative to natural diamonds. This study investiga...
Examining the Influence of Organizational Work Climate on Employee Performance in India
Business Strategy and Management Insights - Vol. 1, Issue 1
This study investigates the relationship between organizational work climate and employee performance among professionals in India. Using a quantitative research approach, primary data were collected from 96 employees th...